The Roll

All-in-one picnic backpack. Comfort and more!


The story behind the Roll


Hanging out in the park is not always as relaxing as it seems. You always end up carrying too much stuff and tend to search for that comfortable position for hours. Sound familiar? The Roll is the solution for this matter.

But wait, there’s more! Isn’t the perfect day out best enjoyed with others? We thought so too and integrated an extra feature to enhance social interaction. Picnic 2.0!

Read more about the Roll in our ‘Product’ section!

The Roll is raising funds via crowdfunding platform Kickstarter to finish the development of this versatile backpack for the ultimate day at the park or the beach. Hanging out has never been so comfortable, fun an easy! Getting the world ‘on a roll’ will change the picnic landscape and, most importantly, encourage people to enjoy life.

Join us on Kickstarter!

Let’s get the world on a Roll!

The Roll; started from the necessity to make sitting in the park super comfortable, easy and as enjoyable as possible. It developed into the idea of bringing people together and spreading the happiness vibe by creating a product that can be enjoyed with others.

The name ‘The Roll’ not only has to do with the shape of the product but it also stands for ‘being on a roll’. Being ‘on a roll’ means you’re in the best flow possible and you are enjoying life. My approach towards life is to enjoy it to the fullest and I want to share this with others so help me get the world on a Roll and spread this happiness vibe!

Join us on Kickstarter!



The Roll is your blanket, cooler, backpack and solid backrest in one. Connect your Roll to your friend’s Roll and so on. Picnic 2.0!



The Roll is a convenient and practical all in one product for your ultimate day at the park or the beach. It has a built in backrest for that much needed comfort and saves you from having to carry multiple items separately: the cooler, the mat and the bag.


The backrest is your built-in coolbox. It fits all your necessary picnic items. The space inside the box is divided into two sections. In the large compartment drinks are kept cool and is easy to access while you are seated. For your personal belongings there’s a separate compartment.


Sitting comfortably on the ground is difficult. Besides doing your back no good, you relax less.

For this reason, the Roll has a stable, strong and comfortable backrest. It has the perfect ergonomic height so you can sit comfortably for hours.



containerKlimWith the Roll you have your hands free! For instance, to explore your city in search of the best place to hang out! Or ride your bike, hold someone’s hand, bring along a football….

SuperlightweightBlokTraveling light gives you extra freedom and is a hassle-free way to get about. The Roll has four features in one product and weighs less than 1.5 kilograms. Carry less and enjoy more!

DurableYou can also use the Roll to sit on vertically. Wherever you are, you’ll come pretty close to having the best seat in town!

Easy to use

For more comfort the mat is thicker and softer than a blanket or towel. Due to its solid shape the mat is easy to fold and doesn’t crumple. Waterproof material is used to ensure your spilt drinks do not stain. And that your bum stays dry even when the ground is not!


Picnic 2.0!

The Rolls can be linked together to form a circle with a group of friends. With 16 in total you create a full circle but go ahead and create other shapes, change the picnic landscape. Picnic 2.0!


So get comfortable in the park, at the beach or any urban space where you would want to hang out. Read a book, watch the world go by…or snuggle up.




who we are


Tara de Vries – Founder of The Roll

Strongly believing in the potential of The Roll, I left the corporate world and decided to become a full time entrepreneur. The product I imagined was not on the market yet so I decided to create this product myself.


Valerie Blanco – Visual Marketing

Finally sit comfortable in the park or at the beach! That’s a project I want to be involved in I thought. So, I basically ‘rolled’ into this project…


We'd love to hear from you!

  • #worldonaroll


  • Not available

    Your Name (required)

    Your Email (required)

    © 2016 worldonaroll